It all started over a cup of coffee, when a friend (she) among the few seated around the table asked me; how did you come up the brand for Eddie Gear?.
Sounds catchy, and the logo – Kick-Ass, she said.
With a big grin I began to explain about how I was laid off from a job of 10 years at a leading technology company. Soon, after I left home, I began to think about the possibility of building a global presence for the broke bloke brand.
I’m going to need a strategy and good one too. I started researching the web about various techniques and finally, I came up with my own mix of things.
For a new brand, I needed to start off with REACH, before I moved on to the other stages of the digital marketing strategy.
Social amplification was the best way to get my brand in front of ten’s of thousands of readers world wide. This was not going to be an easy task unless I once up with something that would blow the roof off.
I took something as simple as guest blogging and built my plan from there. I show you how I went from a local brand to a global brand with just two guest articles. This does not stop here as I continue to grow my presence world wide.
I’ve created an infographic explaining whats social amplification and the benefits I’ve received from it. You can find it at the end of the article.
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