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Data Driven Decisions

Income Reports and Their Impact on Bloggers.

February 6, 2016 by Editorial Staff

Over the last two years there are more and more bloggers publishing income reports online. Correct me if I am wrong, I believe that it was Pat Flynn who made the whole income report thing popular in the first place. He is one of the very few bloggers who proudly showcases his earnings every month and year.

It is not easy to make money with a blog and when a blogger is able to achieve that goal they proudly showcase their income reports to their readers. While that is just one side of the story, there are other bloggers like Pradeep from HellBoundBloggers who likes to keep their earnings private and not showcase it to the public.

There are a lot of pro and cons to both these approaches and for today’s article I will focus on what happens when a blogger posts his or her income report online. I’ve even been doing some research and collecting a whole lot of income reports and putting them together on a Pinterest board that you can follow.

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Filed Under: Data Driven Decisions

Top 3 Do’s and Don’ts of Blogger Outreach

September 20, 2015 by Editorial Staff

A lot of people often ask me about the connection between digital marketing and blogs. According to my research and experiences, I can tell you for sure that blogger outreach is one of the most essential components of digital marketing. It gives you can incredible opportunity to connect with your audience and help them relate to your train of thoughts. Once the people start seeing things from your perspective, they become more inclined to buy your products or subscribe to your service. If I write good blogs, people will have a genuine interest in my opinions and sales pitches.

High quality content in blogs can easily inspire consumer confidence. The key word that you need to focus on here is high quality. I cannot insert random information in a blog post and expect my target audience to read it, let alone enjoy it. I need to make sure that everything I post, offers a certain degree of value that the readers seek. In my humble opinion, the purpose of blog posts is to educate and entertain the people. This is why bloggers are quite different from ordinary journalists and writers. Their task is to keep people engaged, amused and informed all at the same time.

Blogger outreach is quite a broad topic that consists of a few basic elements. Each element has its own pair of do’s and don’ts. Today, I am going to discuss these elements and their do’s and don’ts with you. My goal here is simple; it is to help you achieve better blogger outreach at the cost of minimal effort and expenses.

1) Contacting Bloggers

Contacting bloggers is one of the biggest challenges you will face with your blogger outreach campaign. Throughout my career, I have been very careful when it comes to creating first impressions with bloggers. If they like you from the onset, you’ll build a healthy relationship that you can count on for years to come. If they do not fancy you, you may end up incurring their wrath.

Do’s

Your first priority is to study the bloggers, assess their work and find out as much as you can about their personalities. Once you believe that the blogger would be a great addition to your campaign, send in an email describing the details. I like to keep my words ultra sweet in the mail. Be sure to talk about their blog, otherwise you might come off as a phony.

Don’t

If you send out poorly written emails to numerous bloggers that you do not even know, you are asking for a lot of trouble and failure. My motto is simple. Never contact a blogger that I have not read the work of. If I don’t know who they are and how good they are, I have no business mailing them. I’ll be a little devil here and plant the seeds of fear in your heart. The internet is full of bloggers who do not need a second invitation to rant about you. Their rants can translate into really bad publicity for you and your campaign.

2) Retaining Connections

I know that “staying connected” is a very clichéd phrase that has been overused for far too long. However, when it comes to a successful blogger outreach campaign, your safest best is to maintain strong connections with the bloggers that you have on board. This is because bloggers are people who provide a unique service, and therefore require special care and attention.

Do’s

If you have some free time on your schedule, make it a priority to get in touch with one of your bloggers. Make sure that this becomes a habit, a part of a regular routine. Bloggers do not appreciate being contacted once in a blue moon. Whenever I talk with bloggers, I make sure that I engage in a friendly chat with them. That being said, you should try to make the conversations as productive as you can. Bloggers are very busy individuals and they certainly have no time for useless discussions. Another thing that I personally focus on is being grateful. You do not necessarily have to be pretentious with your words, but a simple thank you every once in a while during a conversation will be much appreciated.

Don’ts

Do you have a tendency to contact bloggers only when you want them to write a post? Then it’s about time you change your ways. I have done that a few times out of ignorance, and the results were definitely not pretty. Do not make them feel disposable, make them feel valued. Let them know that they are unique and special. Try not to make your conversations sound robotic or coerced. I always try to develop a genuine interest in their actions and opinions.

3) Gaining Control

I don’t know if you have noticed this, but bloggers greatly value freedom of speech and tend to be highly opinionated individuals. A person can’t be blamed for trying to be independent with their words, but you need to be the one imposing limits and restrictions. Gaining control over the message conveyed by your bloggers is no easy task and requires a special set of skills.

Do’s

In order to control the message, the first thing I do is get the blogger on the same page as me. Once that is done, the rest of the things simply fall into place. With a little bit of effort, you can easily influence the words of your blogger without having a stranglehold on them. Soon enough, your blogger will be converted into an enthusiastic ambassador for your brand.

Don’t

Do not ask bloggers to submit work to you for approval. It’s considered a form of disrespect and disrupts the team chemistry. I have also noticed that asking the bloggers to follow a certain script does not pay off in the long run. Blog readers are very perceptive, and they can easily understand whether a blogger’s freedom of speech is being restricted or not.

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Filed Under: Data Driven Decisions

6 Action Items to Include in Your Website Quarterly Review

February 20, 2015 by Editorial Staff

Did you know that there is ONE things that you can do right now to make you a better blogger?

Yes, you guessed it right. Quarterly Website Review.

It was a bright cold day in April of last year, and the clocks were striking 10 AM. It was then when I was reviewing my performance with my manager and setting goals for the upcoming year.

I learned during this review that we need to review, adjust and update our goals regularly. If we do not do this our goals would become moot.

Things are ever changing, and what was yesterday is no longer today. Priorities change and people change.

To help achieve our expected goals, we need to keep note of what worked and what did not. As for the ones that did not work out we need to do a little bit of analysis to figure out a possible solution or change our goals to something more achievable.

We need do what is important to the success of our blog and business.

As bloggers we put in so much effort into writing quality articles and marketing. We do it out of love and passion and some do it just for the money. None the less, it can be discouraging if we don’t make much progress after all the effort we put in.

To ensure that we are on the right track with our blog business goals you should conduct a self review every quarter.
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Filed Under: Data Driven Decisions

Key Performance Indicators (KPI) that Define Your Blog Growth

February 3, 2015 by Editorial Staff

On this blog I’ve talked about building a successful blog, writing a popular blog post and various other blog marketing related articles.

Its good to know and learn about the various aspects of blogging and the techniques that you should follow to grow.

But, do you really know how your efforts are transitioning into results?

What are you measuring and what they mean to your success?

Bloggers often just rely on Page Views to define their blog’s growth. This is not complete and will not give you actual results.

Meaning, there are 10 different things you might be doing on your blog.

For example, you do content marketing, social media promotions, list building. These three aspects have different measurement criteria and they all need to be tracked and measured accordingly.

Take any digital marketing campaign and you will find three of the most important focus areas.

Reach. Engagement. Conversion.

The following focus areas will help you to Measure and determine if you are blogging efforts are really paying off.
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Filed Under: Data Driven Decisions

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