Many business people spend a great deal of time and resources getting new leads. Lead generation doesn’t just build traffic and profits; it helps to build your brand and expand your customer base. However, in the midst of looking for traffic, people often neglect to turn their leads into paying customers.
Email marketing is effective not just for lead generation but for conversions, if you handle it correctly. Here are a few easy autoresponder techniques that can give you a needed bump in both leads and conversions.
1. Offer Free Trials or Products
Even the most jaded customer cannot resist a freebie. Offering free trials of products, even digital products such as eBooks or membership in a VIP club, is bound to bring more people to your website.
When you use an email autoresponder to handle this task, this is a very low investment way to build your email list as well as your traffic. You can further improve lead generation and conversions by ensuring that your free trials are high value and encourage traffic to become paying customers.
One caveat to this advice: don’t make people jump through hoops or go through an endless series of steps to get their free stuff. This is frustrating and will leave them feeling resentful and distrusting of your business.