We’ve all struggled to make money from our blogs at some point, and every wannabe online marker has a bag of tricks they’re eager to try.
Behind every successful blogger, there is a much more complex structure that’s the key to their success but hidden from your view.
Its what business refer to as the sales funnel. Its nothing but creating:
- Awareness – the customer is made aware of the existence of a product or service
- Interest – actively expressing an interest in a product group
- Desire – aspiring to a particular brand or product
- Action – taking the next step towards purchasing the chosen product
As bloggers we cover the four points highlighted, however we do not often follow the structure as we should. In this article, I will outline my understanding and implementation of a blog sales funnel.