On this blog I’ve talked about building a successful blog, writing a popular blog post and various other blog marketing related articles.
Its good to know and learn about the various aspects of blogging and the techniques that you should follow to grow.
But, do you really know how your efforts are transitioning into results?
What are you measuring and what they mean to your success?
Bloggers often just rely on Page Views to define their blog’s growth. This is not complete and will not give you actual results.
Meaning, there are 10 different things you might be doing on your blog.
For example, you do content marketing, social media promotions, list building. These three aspects have different measurement criteria and they all need to be tracked and measured accordingly.
Take any digital marketing campaign and you will find three of the most important focus areas.
Reach. Engagement. Conversion.
The following focus areas will help you to Measure and determine if you are blogging efforts are really paying off.
[Read more…] about Key Performance Indicators (KPI) that Define Your Blog Growth