In layman’s terms, content marketing can be described as the new kid on the block who’s been stealing all the attention as of late. Content marketing is a part of inbound marketing and is very different from traditional outbound marketing methods. As a matter of fact, content marketing can be considered a rival of conventional outbound marketing.
The growth of content marketing is picking up more momentum with each new day, and it seems quite unlikely to stop anytime soon.
Defining Content Marketing
If you are looking for a definition for content marketing, then focus on the word “content”. As the name suggests, content marketing is based on the idea of providing free media type content in an attempt to garner the attention of the audience.
The content is also provided with the intention of bringing in more legitimacy to the brand name and solidifying the reputation of the enterprise.